Support Center

Marketing Changes With GDPR

Last Updated: May 23, 2018 03:48PM UTC
There are three general approaches to marketing to your clients within Salon Iris.

Whichever of these options you choose is a business decision you must make in your approach to marketing within the regulations of GDPR.

PLEASE NOTE THAT ALL CUSTOMERS SHOULD BE ASKED FOR THEIR MARKETING CONTACT PREFERENCES WHEN THEY VISIT THE BUSINESS AND YOU SHOULD RECORD THEIR ANSWER IN THAT CUSTOMERS FORMULA HISTORY SO IT IS DATE AND TIME STAMPED.

OPTION ONE: You may choose to treat all marketing emails as being of a "legitimate interest" to the customers as they have visited your business and had products and/or services with you previously. If you do this, then you should make it clear on all future marketing how a client can unsubscribe and also update the terms in your Privacy Policy to state this clearly. You can find more info on "legitimate interest" on the ICO website which is available here.

OPTION TWO: You can create/update your Privacy Policy and send this out via email before the May 25th deadline to your client base. In this email, you can also clearly state that a client has the ability OPT OUT of marketing and how they do this. You can find information on Privacy Policies in our GDPR section which is available here.

NOTE: It is worth making sure that your client base is up to date and that you wont be contacting clients who have not visited your business for a good while (we recommend only contacting clients who have visited within the last two years). To make clients inactive, click here.

OPTION THREE: You can take the point of view of emailing your clients and stating that unless they inform you via email, phone or in person that they would like to receive emails for marketing, then you can OPT OUT the entire client base of Salon Iris.

You MUST send out this email before you OPT OUT your database as it is irreversible once everyone has been opted out.

You can click here to find out how to OPT OUT your clients. 

Contact Us

  • Email Us
  • Call us on 0121 314 4402 (option 2) to speak to a member of our support team or email us at support@saloniris.co.uk (Support plan & Subscription customers only)
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